Audience Insights

Understand who your audience is and what they love

+12.5%

Total Audience

0

Across all platforms

+15.4%

New Followers

0

This month

+3.7%

Active Rate

0%

Daily active users

Live

Countries Reached

0

142 with 100+ users

Age Distribution

Audience breakdown by age group

Gender Split

Distribution overview

Female

58%

1.65M

Male

39%

1.11M

Non-binary

3%

85K

Global Audience Map

Audience distribution worldwide

Low
High
United States - 32% Canada - 12% Mexico - 4% Brazil - 7% Argentina - 2% United Kingdom - 18% Germany - 7% France - 5% Spain - 3% Italy - 4% Egypt - 2% South Africa - 3% Nigeria - 2% India - 15% China - 8% Japan - 5% South Korea - 2% Indonesia - 6% Thailand - 3% Russia - 6% Australia - 9% New Zealand - 1%

147

Countries

2.8M

Total Reach

28

Languages

6

Continents

42

Time Zones

+18%

Growth

Top Countries

By audience size

🇺🇸
United States32%

911K users • +12%

🇬🇧
United Kingdom18%

512K users • +8%

🇮🇳
India15%

427K users • +42%

🇨🇦
Canada12%

342K users • +5%

🇦🇺
Australia9%

256K users • +7%

🇩🇪
Germany7%

199K users • +3%

🇧🇷
Brazil7%

199K users • +18%

🇫🇷
France5%

142K users • +4%

Top Cities

Most active urban areas

# City Country Users Growth
1 New York 🇺🇸 USA 124K +8.2%
2 London 🇬🇧 UK 98K +5.4%
3 Los Angeles 🇺🇸 USA 87K +12.1%
4 Mumbai 🇮🇳 India 76K +38.5%
5 Toronto 🇨🇦 Canada 64K +4.7%
6 Sydney 🇦🇺 Australia 58K +6.8%
7 Berlin 🇩🇪 Germany 52K -1.2%
8 Delhi 🇮🇳 India 48K +42.3%

Languages

Audience by language preference

EN
English62%
ES
Spanish12%
FR
French7%
HI
Hindi6%
DE
German5%
PT
Portuguese4%
JA
Japanese2%
+21
Others2%

Audience Segments

Custom segments based on behavior and demographics

👗

Young Fashionistas

Female, 18-24, Fashion & Lifestyle

487K

Users

+24%

Growth

7.2% engage
💻

Tech Enthusiasts

Male, 25-34, Technology & Gadgets

342K

Users

+18%

Growth

5.8% engage
💪

Fitness Freaks

All, 25-44, Health & Fitness

218K

Users

+32%

Growth

8.4% engage
✈️

Travel Lovers

All, 22-40, Travel & Adventure

176K

Users

+15%

Growth

6.1% engage

Top Interests

What your audience cares about

Fashion42% Beauty38% Tech34% Travel28% Fitness25% Food22% Photography18% Music16% Sports14% Gaming12% Movies10% Business9% DIY7% Nature6% Art5%

Activity Heatmap

When your audience is online

Follower Growth Trend

New followers vs churn over time

Device Usage

How they access content

68%

Mobile

24%

Desktop

8%

Tablet

Top Engaged Followers

Most active audience members

View All
User Location Followers Interactions Since Action

Emma Wilson

@emmawilson

 🇺🇸 New York 248K 1,842 Jan 2023

James Rodriguez

@jamesrod

 🇬🇧 London 152K 1,548 Mar 2023

Sophie Chen

@sophiechen

 🇦🇺 Sydney 89K 1,224 Jun 2023

Michael Park

@mparkfit

 🇨🇦 Toronto 67K 968 Aug 2023

Jessica Lane

@jessicalane

 🇮🇳 Mumbai 42K 842 Oct 2023
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